Things a Social Media Agency London Should no Longer Do in 2016

There are many expectations for 2016. Most internet users expect better website experiences; while others expect better social networking experience. However, for businesses that rely on their social media presence it is important that they keep up with the changing trends. The following text mentions the changes that SHOULD be made by a social media agency London for the year 2016.

-          You did track your Links before:-

o   It is the goal of any business to reach the maximum number of followers that is why they target various social media channels. Unfortunately, the biggest mistake that a social media agency London can make is not monitoring link traffic. Not keeping track of which social media channel generated the most traffic is a mistake that professionals had continued to make up till 2015. However, this has to stop in 2016.

-          You chose to auto post:-

o   Instead of using different material for different social media platforms, a social media agency London made use of various tools that allow the same content to be automatically posted on other social websites. Social media posts need to be tailored according the platform for which they are intended.

-          Social Media is like Free Advertising:-

o   If your think that social media advertising is free advertising, then you may not make it through 2016. Social Media Marketing is no longer simply about posting content about your brand, today social media marketing involves more communication with customers. In 2016, you should start talking WITH your customers as opposes to talking AT him.

If your need the services of an expert Social Media Agency London you are more than welcome to get in touch with us at Direct Solutions, by phone on 01204 263000 or email info@directsolutionsltd.co.uk.

Trends for Website Design in Manchester 2016

The Biggest mistake for an organisation running a website is not keeping with the changing trends. It is agreed that website design trends change much more frequently than other media. That is why it is essential businesses keep track of these changes on a regular basis. The following text elaborates on the positive and negative predictions of the trends for Website Design in Manchester expected in 2016. 

The Positive:-

-          More Graphics:-

o   You should expect even more integration of graphics and text. This will not only improve the overall look of the website, but it will also add to the functionality.

-          Customer Centred Design:-

o   Website design in Manchester will be centred on the perspective of the customer, more than ever before. An interactive portion of the website will feature the journey of the customer from humble roots to the digital presence we see today.

-          Split Designs:-

o   Designs will include wide divided boxes that will give more room for designers to showcase their creativity.

The Negative:-

-          Lengthy Scrolling:-

o   The day of multiple pages is gone. Today’s websites showcase all of its content on a single page, of course to accommodate various parts of your website you will have to make use of scrolling. Visitors get frustrated with websites that apparently have no end.

-          Navigations might be hidden:-

o   Most websites today often incorporate navigation menus that are either hidden, or not there at all. Sure, this approach really adds to the creative element of your website, but it also adds to its overall complexity.

-          Heavy Intro Pages:-

o   Website designers are putting too much effort on powerful Intro pages, for which they may use videos, animations and large images. Despite their overall aesthetics, websites are becoming increasing heavy and slow due these intro pages.

For an expert Website Design in Manchester, you are more than welcome to get in touch with us at Direct Solutions, by phone on 01204263000 or email info@directsolutionsltd.co.uk.

Elements to Include in your Ecommerce Web Design UK that Can Make Your Website More Trustworthy

Running an Ecommerce website is the best way to operate a small business as you don’t have to pay for store rent and/or staff. However, all online merchants are considered capable of committing fraud until proven innocent. Most online customers know very little about Internet Security and that is why most of the time they choose to follow their instinct when making a purchase from an Ecommerce website. As owners of small businesses we can incorporate various elements in our ecommerce web design UK to enhance the overall customer satisfaction and trust.

Security Stickers:-

The reason why security companies such as Norton, McAfee Secure and Trust-e share their stickers with their clients is beyond just advertisement. When such stickers are displayed, it sends a message to online scammers that this website is not a sitting duck and the business has taken precautions in the ecommerce web design UK to protect itself against them.   

Use A Trusted Payment Portal:-

If you are accepting payments, then it is a good idea to use recognised payment portals such as Stripe, PayPal or Authorize.net. These companies have modelled their business around facilitating highly secure payments for online businesses and people are more likely to trust your website with their support.

Your Displayed Information should be Personalised rather than Stock:-

Don’t hide behind stock photos and information. You should feel confident in sharing images and information about you, your business and your experiences.

For an expert Ecommerce Web Design UK, you are more than welcome to get in touch with at Direct Solutions, by phone on 01204 263000 or email info@directsolutionsltd.co.uk.

Ways Small Business Websites can Out Perform Corporate Websites

You might be familiar with the term that “bigger is not always better”. This is exactly what you should have in mind when comparing your small business with large chain stores. They may have the larger inventory, flashier advertisement but that should not worry you as there are ways through which small business websites can beat corporate websites. The following text contains ideas that can help your website outperform corporate websites.

Be More Creative:-

Let’s face it; you might not beat the prices and inventories of large chain stores. But you can always find more creative ways to make your product stand out. Apart of being creative you will also need to be flexible in your methods of selling your products. Using different ways to sell you product will most definitely help your business grow. Small business websites should reflect the same level of creativity.

Get people to trust you:-

Large chains may sell a lot of products, but there is something about local smaller chains that makes them all the more trustworthy. You can start by being more involved with your customers; offering your advice based on your experience and expertise with respect to the product. Small business websites should offer a means for customers to easily interact with the business. With this open communication, your customers will start trusting you in no time. 

Innovate:-

Small Business Websites have the ability to change more frequently that large corporate websites. Small business owners should make use of that advantage.

For expert services for small business websites, you are more than welcome to get in touch with at Direct Solutions, by phone on 01204 263000 or email info@directsolutionsltd.co.uk.

Important Statistics Relating to Responsive Website Design in Manchester

Leading website firms have been going on and on about responsive website design, and for good reason! We present the important statistics relating to Responsive Website Design in Manchester.

-          At the end of 2014, it was reported that the number of people browsing the Internet using mobile devices has surpassed the number of desktop users.

-          Interestingly, today Mobile Devices are responsible for more than 16% of all Internet traffic.

-          More than 85% of Internet Users believe that the Mobile Website Design in Manchester should be as good as, if not better, the desktop counter parts. That is why organisations have transitioned towards websites that feature responsive designs.

-          It should be remembered that since people are relying heavily on their mobile devices for their Internet usage, they are no longer taking long page load times lightly.    More than 66% of visitors complained slow page load times for websites on mobile devices as compared to desktops.

-          In a recent survey conducted by Google, it was discovered that 48% of internet users got that the impression that a company was negligent of their business due the poor performance of their website on mobile devices as compared to their desktop counterparts.

-          Coincidently, 67% of users are more likely to make a purchase with their mobile device as compared to their desktop computers.

If you are not optimising your business with a Responsive Website Design inManchester, you are missing out on millions of potential customers. Get in touch with our professionals at Direct Solutions, by phone on 01204 263000 or email info@directsolutionsltd.co.uk for expert services.

The Relationship between Ecommerce Web Design and the Rise and Fall in Sales

If a business is solely or largely dependent on the income generated from their E Commerce websites, they have to make sure that they meet up with the expectations of its users. A poorly designed website will not only negatively impact sales, but it will also create a negative brand image. In the following text, we present a statistical analysis of the different ways an Ecommerce Web Design  affects the progress of a business.

Speed:-

-          Online shoppers claim that a slow website was the leading reason for them to leave an on-going sale. If your website is slow, in terms of response time more than 51% of its visitors will abandon their purchase and move onto some other outlet. It was observed that the longest time a user spent on an Ecommerce website was at the checkout page, and it was claimed by more than 47% of users that they chose never to come back due to the slow checkout speeds.

Reliability:-

-          Any successful business will tell you that the most devastating time for them is when their website is inaccessible due to some technical reasons. It is estimated that a business loses more £70,000 during each hour of downtime. And it is observed that human error was the leading cause behind website down time. The Ecommerce Web Design UK should be carried out as carefully as possible so that errors are kept at a minimum

Among other aspects are security and overall layout of the website. If you are interested in getting the best possible ecommerce web design UK, get in touch with out experts at Direct Solutions, by phone on 01204 263000 or email info@directsolutionsltd.co.uk